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Video Critique: What is Eyetrail and Why You Need It
Where you place copy or graphics (your layout) on your postcard could be vital in getting the response you want! See what I have to say. Related Posts:Video Critique: Size Does Matter!Video Critique:...
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Video Critique: Say What You Need To Say – Nothing More!
Clutter can torpedo your message. Trying to fit too much information on your card will get it to the bottom of the trash can in a hurry! See what I mean here… Related Posts:Video Critique: When...
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Video Critique: When Messages Compete, You Lose
Don’t get greedy! You can only have one message per postcard. Find out why focusing your message is important in this critique… Related Posts:Video Critique: Say What You Need To Say – Nothing...
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Video Critique: Size Does Matter!
That’s right, the size of your card matters! Watch this critique to find out what else matters on your postcard – and what doesn’t! Related Posts:Video Critique: When Messages Compete, You LoseVideo...
View ArticleYour Postcard Design vs. Billy Ray’s Mullet – Who wins?
Mullet motto: “Business in the front, party in the back.” Learn why the front of your card needs to compel prospects to attend the amazing party on the back! Unable to view the video above? Click Here...
View ArticleA Clean Card Is A Happy Card. Happy Cards Get HUGE Responses!
In this critique I explain what eye-trail is and why cleanliness is next to effectiveness when it comes to your postcard design. Unable to view the video above? Click Here Related Posts:Don’t Make...
View ArticleDo You Really Know Your Business?
In this critique I explain the importance of knowing where your business stands in the community. A headline is only successful if it speaks to the right audience — watch and find out how to craft a...
View ArticleHow to Upgrade a Successful Card
Building on success is my business model here at PCM. In this critique, I show you how to take a card that is performing well already and upgrade it to get an EVEN BIGGER response. Take a look! Unable...
View ArticleDon’t Make Prospects Decide!
Your postcard design needs to guide your prospect through the card naturally. If they have to decide to keep reading — you’re in trouble. See what I mean in this critique of a good card with one major...
View ArticleAre You Sacrificing Clarity for Cleverness?
Being clever usually isn’t bad, but on a postcard it’s a non-stop trip to the trash pile! Postcard designs need to be crystal clear and instantaneously understood. See an example of a card with good...
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The Best of Maniac Marketing: 2012 Edition
Wow! 2012 was quite a year here at PostcardMania and on our Maniac Marketing blog! We have had a blast producing and compiling useful marketing information to help you grow your business, and we hope...
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Customer Website Critique: www.TransformNOLA.com
Hey Maniacs! This is the next installment of my website critique series, where I critique the real websites of my customers (by request, of course!). I encourage you to take the time to read them all,...
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Dental Website Design Analysis — Tucson, AZ
As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy...
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3 Tips to STOP Missing Sales Goals
When 2014 started, I bet you set goals for yourself and your business. Revenue goals, sales goals, growth goals, etc. Well, guess what? The sprint to the 2014 finish line is right around the corner (I...
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Direct Mail Postcard Design: Music Studio in Haverhill, MA
More customers and revenue. That’s what you get from a well-designed postcard, yes? Yes. But in order to get a well-designed postcard, you have to know the 10 critical elements every postcard needs. It...
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Hearing Aid Website Design Analysis — Springfield, VA
As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy...
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Landscaping Website Design Analysis — Augusta, GA
As always, these small business website design analyses are here so you can see examples of website designs that incorporate all of the 5 essentials of business website design. I’m your host Joy...
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Restaurant Website Design Analysis — Bloomington, MN
Creating a small business website design isn’t always a walk in the park. There are 5 essentials of business website design that you have to pay close attention to ensure that your site is maximizing...
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Skin Therapy Website Design Analysis — Birmingham, AL
It’s Friday! And you know what that means… It’s time for our weekly dose of small business website design tips. If you’re a regular reader, you know about the 5 essentials of business website design....
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Postcard Designs that FAILED
I spend a lot of time talking about how we at PostcardMania track our campaign results so we can show you examples of what has already worked for businesses like yours. I do this because it is...
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